Case Study: HatsintheBelfry.com

Industry:

Hats/Fashion

Services:

Keyword Research, Search Engine Optimization, SEO Copywriting, Search Friendly Web Design, Website Analytics, Link Building, Blog Marketing Campaign

Challenge:

HatsintheBelfry.com came to Sidus Marketing for help enhancing a very basic eCommerce storefront and driving more relevant traffic to their site.  Having had great success in their brick and mortar store, Hats in the Belfry wanted to improve their business and reach a broader customer base. Our challenge as their professional SEO firm was to create redesign their website to ensure this site was appealing to customers and indexed by search engines.  Then, our team would implement a comprehensive SEO package to bring Hats in the Belfry to the top of search engine results.

Results:

As the economy has affected the dollar amounts people spend on fashion items, HatsintheBelfry.com too has been affected. That being said, with the help of our strategic SEO package rather than see a negative downturn like many other businesses in the fashion industry, their results are slightly higher year over year. For organic search results, HatsintheBelfry.com has increased in the number of site visits, revenue, and transactions this month when compared to the same dates last year.